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SMEs
Why have a website? This may sound like an
obvious question but it’s
one that we at RealityHouse ask all our clients. You are about to spend
your hard earned money on a website — so ask yourself how am I going
to make money from this website? Or how am I going to save money? What
good will this website do for my business?
Here’s why we would suggest you implement a website
- Credibility — 90% of UK businesses now have a website and so you
need to keep up with the game. The real challenge is to make sure your
website is better than your competitors and that it really adds something
to the service you offer.
- To Provide Information — A simple website will provide information
to existing customers, suppliers and employees — as well as to potential
business contacts. The trick is to provide enough open information
to show (or exaggerate) the scale of your business — and enough
up to date information to offer a reason for revisiting your website
and for contacting you.
- To communicate with Existing Customers — Unless
you plan to sell online — in which case see our eCommerce section — the
information you provide to existing customers about new products and services,
technical updates and information about the success of your business is
the key benefit a small website offers. This is why it is vital that you
keep the website updated. And this is why email marketing will be so important
to your business as you prompt existing customers to revisit your website.
- To Communicate with Prospective Customers — You may well win
business from your website. You may gain enquiries. But it is much
more likely that someone will visit your website to take a view of
whether your company is worth dealing with. Visitors may have been
referred have used a search engine to find your company, they may have
seen an advertisement or read PR about you. RealityHouse will help you
raise the profile of your website.
From micro-businesses with one or two employees to larger ventures with
a need to expand online, RealityHouse delivers effective web solutions
that focus on affordability. We keep costs low by focusing on very precise
project management and enabling you to take as much work as possible
in house. We think the results speak for themselves.
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Essential Reading
Click to view and print
the RealityHouse main corporate brochure.
The full story on eMail
Marketing from RealityHouse ready to view and print.
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