Search Engine Optimisation and Web Marketing

You've got a great website. In the digital world, that's just the start.  Now comes the clever part; you need people to search, find your site and either make contact, apply for a job, buy online or interact with you in some other way. In sales speak - you need conversions. 

Welcome to web marketing.

Web Marketing is the difference between success and failure online.  It's all about attracting visitors and tracking the response you get from every element of your advertising budget - search engines, Pay Per Click, eMail marketing, affiliate marketing, banners, link exchanges, PR and offline activity. Learning which activities deliver visitors and, most importantly, which visitors convert into clients or customers enables you to maximise your return on investment.

When you work with us we'll spend time understanding exactly what you're trying to achieve.  That may be a simple short-term campaign from the list of activities below.  Or it may be a more sophisticated long term project using a combination of these techniques. We're looking for real insight so that we can get you better results - it's all part of our Digital Marketing process.

Here are the areas where RealityHouse will help you win more business online:

• Search Engine Optimisation - this means tuning your website so that Google, Yahoo, MSN and all the other search engines find your website and list at the top of their searches under the appropriate search terms.
• Pay Per Click - the best known ppc system is Google Adwords - here you bid (e.g. 50p) on a search word; if your bid is high enough, you appear at the top of Google. You only pay your 50p when someone clicks to your website. RealityHouse will show you how to get better returns from the money you spend.
• Directory Advertising - there are thousands of directories out there; the best known is probably Yell.com. We can advise on which will work for you.
• Link Exchanges - co-operating with complementary organisations and exchanging links is an excellent way to build high quality traffic. We'll show you how.
• Banners & Rich Media - from basic banners to full interactive video movies - make sure your message is delivered with maximum impact.
• eMail Marketing - still the best way to build loyalty online; cross-sell and up-sell using well targeted eMail.

Finally, we'll help you track, trace and measure the impact of all of these technologies. After all it's measurability that makes web and search marketing so affordable. And RealityHouse will make sure you gain the results you need.

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