Pay Per Click and Google Adwords
If you've ever wondered how Google makes all its money, then welcome to Google Adwords and Pay Per Click. Pay Per Click is used by all the search engines; Yahoo, MSN as well as Google to enable you to buy your way to the top of the search engine results. Here's how it works.
- You bid on a word (e.g. RealityHouse)
- If your bid is high enough it will appear at the top of Google
- You don't pay until someone clicks to visit your website - hence pay per click.
BUT here's where the clever stuff starts. Because we can track when someone clicks on a word, we can follow them through your website until they buy something or make an enquiry. This means we can tell you how much each sale cost...
- 10 people visit your website after clicking on your advertisment for the word RealityHouse.
- It costs you 50p per click - a total of £5
- One out of those 10 people bought something from your website - so that one sale cost you £5.
This is called conversion tracking. And its how we can help you make sure that you are only ever spending money on advertising that works for your business.
Contact us to find out more or call 0845 643 9627.
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In this section...
- Search Engine Optimisation We'll help your site to attract the search engines /
- Pay Per Click Get advice on Pay Per Click and Google Adwords /
- Web Marketing Web Marketing is about more than just search /
