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The Business Case for Social Media
What’s the main reason firms get involved in social media? I’m tempted to say ‘because it’s there’. By now we all know the scale of the Twitter/Facebook/LinkedIn revolution but what does it actually deliver to a firm – what is the business case for social media?
The one thing your firm needs to have if it is to survive
When I am working with my clients talking about a social media strategy. I will always ask them for the firm’s strategy and business plan. Unfortunately, at this point I often get very blank looks.
Business plan? What business plan?
Strategy for growth? What strategy? (or even strategy for survival!)
Mobile recruitment – the next big thing?
According to Google, by 2013 more people will use mobiles than PCs to get online. Mobile searches have grown by 400% since 2010 and recruitment related queries on mobile are up threefold.
But will recruiters look for a new agency using their mobile? And will candidates apply for vacancies using their mobile… and do people store their CV on their smartphone?
The short answer is yes… and here are three very good reasons why… Read more »
Recruitment Agency websites – what are they actually for?
Paul Thomson, Sales Director of Voyager Software, gives his view of Recruitment Websites…
Picture this scenario.
I’m a Sales Manager earning 75K and living in London, I specialise in selling software to HR and Recruitment organisations and it’s that experience which makes me worth my wage in my industry, after all, it’s just ‘sales’.
You’re a specialist Sales Agency, and you’ve got 50 jobs on your website. Somehow I’ve managed to find you on page 92 on Google and did I apply for the 300+ Sales Manager Jobs on Monster or the 350+ Sales Manager jobs on reed amazingly I’m now looking at your website – with 25 jobs on it. (let’s call them adverts rather than live jobs) Read more »
Social Media – Brilliant and Banal
My brother-in-law, who lives in Houston, posted this image on Facebook last night. The content brilliantly explains the true banality of social media. The fact that I’m posting it this morning, show’s its brilliance.
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