Web Marketing

First some terminology. The questions to ask are: How many "unique users" visited my site - that's individual people. What were the referring sites - which sites did they come from? Which pages did they visit on my site? What action did the visitors take - did they buy or did they contact me? How much did it cost to get them to visit? When are they coming back?

Welcome to web marketing.

Web Marketing is all about measuring the response you get from every element of your web advertising - banners, link exchanges, search engines, eMail marketing and offline activity. That's what makes it so good.

For example:

• Search Engine Registration - don't be misled this isn't free and it isn't easy. RealityHouse will ensure you maximise the effectiveness of search engines for your specific business needs.
• Pay Per Click - affordable paid-for search advertising; only pay when the customer "clicks" to your website.
• Link Exchanges - co-operating with complementary organisations and exchanging links is an excellent way to build high quality traffic. We'll show you how.
• Banners & Rich Media - from basic banners to full interactive video movies. If you're going to spend money advertising on a website make sure your message is delivered with maximum impact. We'll help assess your media and deliver innovative results.
• eMail Marketing - the best way to build loyalty online; cross sell and up sell using well targeted eMail. See our eMail Marketing section for more.
• PR - all websites need content. If you can help provide it to other sites you'll find you get excellent results.

Finally, you need to track, trace and measure the impact of all of these technologies. It's easy to do with the right coding and the right software. And RealityHouse has everything you need - right here.

Essential Reading

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