eProspects

Using eMail to “cold call” is a very effective way to reach new audiences - as long as you strictly abide by the Data Protection rules.

Choose an “opt-in” eMail list - either from your own data or from a reputable supplier, plan your campaign effectively and away you go.

Here’s our recommended approach:

• We buy in a list on your behalf – either from a reputable broker or by telemarketing to gain individual details.
• Next we work with you to refine the selling messages of your eMail.
• We then send the eMails on your behalf and enable you to measure the response – who opened the eMail, who clicked through to your website etc
• You then follow up with telemarketing calls or via further eMails

You should measure the success of eProspecting in two ways. First it puts your name in front of potential clients – and if your message is right this is a plus point. Second, you gain traffic to your website and converted sales.

However, our experience has shown that to maximise the impact of eProspecting you should support it with other marketing activity.

Casestudy Examples

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