Prospects
Using eMail to “cold call” is a very effective way to reach new audiences - as long as you strictly abide by the Data Protection rules.
We'll help you find an “opt-in” eMail list - either from your own data or from a reputable supplier -and plan your campaign effectively; then away you go.
Here’s our recommended approach:
- Identify the list - We buy in a list on your behalf – either from a reputable broker or by telemarketing to gain individual details.
- Refine the message - Next we work with you to refine the selling messages and then design and program your eMail.
- Send and measure response - We then send the eMails on your behalf and enable you to measure the response – who opened the eMail, who clicked through to your website etc.
- Follow up - the eMail is followed up with telemarketing calls or via further eMails.
You should measure the success of eProspecting in two ways. First it puts your name in front of potential clients. Second, you gain traffic to your website and converted sales.
To learn more contact us or call 0845 643 9627.
NHS Plus - case study
The Mailbox - case study
In this section...
- Newsletters eMail Briefings and eMail Newsletters keep clients informed /
- Invitations Easier management of events with online booking /
- Surveys Ask clients and customers what they really think /
- Prospects Find new business through eMail marketing /
