For the last 12 months the team here at realityhouse has been talking to clients about Google’s ‘Panda’ and ‘Penguin’ search updates and the importance of fresh, well authored content on websites – not only for visitors but also for search optimisation.
The rise of social media over the last 18 months has tended to overshadow the continuing importance of search marketing. Critically social media has a very important part to play in your Google search ranking – particularly with the introduction of Google+ and the recent upgrade of Google’s search algorithms (known as “Panda”, “Penguin” and…
