The Cube website
The Cube was a new extension to the Mailbox, a very up-market venue in Birmingham. The development was a high end mixed use building with shops,restaurants, bars, offices and apartments. The challenge was to produce a website that reflected the high quality of the project and that positioned the Cube as a brand distinct from The Mailbox.
The fully animated image-driven website is highly flexible and fully content managed using the realityhouse content management system. The Flash site resizes across different browser sizes and is quick to load. An email Marketing programme was used to promote the site and the results tracked in detail.
The launch of the website pushed the Cube brand to the fore and enabled the building to be promoted to potential occupants. The results of the email marketing campaigns showed a strong response to the new website and created a large number of enquiries.
“The new website moves the Cube branding forward. The fully animated website combined with walk-throughs and video deliver real impact.”
Natalie Strachan, Marketing Manager