Ploink! – Charity Donation website
The Brief
In the past, you would learn to donate by dropping coins in a tin on the High Street. Today, the tins have gone and younger donors who can’t afford a regular charity direct debit have less ways to donate. Enter “My Charity. My Change.” – the website to enable small charitable donations. Branded by realityhouse as Ploink!
The Project
To create a brand for a new small donation website – and then to create that website. realityhouse was heavily involved in business planning for the website as well as creating the Ploink! brand. We helped develop the donation process for the site and finally built and launched the website.
The Result
The Ploink! brand based around donations into electronic piggy banks. Plus the Ploink! website that enables charities to sign up to receive donations – and that enables donors to give small amounts from a few pence upwards.
The Feedback
“I came to realityhouse with the ‘My Charity. My Change’ idea and they helped me with business strategy and planning, the branding and full site development. The project would not have happened without them.”
Marc Simpson, Managing Director
Ploink!