Kern website

The Brief

To move the Kern website forward from a static website that was focused primarily on Kern Mailing to create a fully database driven site that balanced Kern mailing with the new KernPack packaging brand and new printing brands.

The Project

Working closely with the senior management team at Kern, we established an easy to navigate structure for the overall website – offering distinct pathways for the mail sortation, packaging and print sectors. We also introduced a full suite of social media options – Blog, Twitter and YouTube Channel – and provided social media training for the sales and marketing team. At the same time we upgraded the company’s Google Adwords search marketing with a series of bespoke landing pages.

The Result

The Kern website picked up a strong level of traffic from the mail-marketing community from day one and as the more comprehensive packaging section has been aggressively search marketed by realityhouse the site is delivering excellent results – in other words…sales.