To move the Kern website forward from a static website that was focused primarily on Kern Mailing to create a fully database driven site that balanced Kern mailing with the new KernPack packaging brand and new printing brands.
Working closely with the senior management team at Kern, we established an easy to navigate structure for the overall website – offering distinct pathways for the mail sortation, packaging and print sectors. We also introduced a full suite of social media options – Blog, Twitter and YouTube Channel – and provided social media training for the sales and marketing team. At the same time we upgraded the company’s Google Adwords search marketing with a series of bespoke landing pages.
The Kern website picked up a strong level of traffic from the mail-marketing community from day one and as the more comprehensive packaging section has been aggressively search marketed by realityhouse the site is delivering excellent results – in other words…sales.
“We rely on realityhouse to bring us new options and ideas that will help Kern maintain our edge in our various markets. They always deliver.”
Kim Commotto, Marketing