The Brief

Haines Watts commissioned a survey of SME Business Owners to assess the financial climate and general attitudes to growing your own business in a tough economic climate.

The Project

Originally the results of the survey were due to be published on the HWCA website as a PDF, but realityhouse proposed publishing the results on a Blog linked to the website where other business people could leave their comments and feedback. This was then promoted by extensive email marketing.

The Result

The Blog received c.50,000 visitors as it was launched and the PDF of the survey was heavily downloaded – with contact details required. The feedback on the site broadly supported the finding of the survey.