The Brief

BabcockPower UK asked realityhouse to create an email to invite clients and customers to the launch event of their UK Headquarters at Esher. The event included a dinner followed by an evening of horse racing at Sandown Park Racecourse. The project had to be completed within a tight deadline.

The Project

Working with BabcockPowers’ marketing department, realityhouse designed, developed and sent the event invite to a select list of clients and customers. A dynamic horse race image was used alongside friendly but formal copy, with prominent buttons to get users to click through to a landing page with a RSVP sign-up form.

The Result

The invite was incredibly successful with a 59% opening rate and a 67% click-through rate. The campaign was sent twice, with a revised mailing list, which received equally successful results.