ADR Group website
The Brief
The goal was to transform the old site into a smaller, more audience focused, website that had pathways for key audience groups. This meant creating a smaller, more sales-driven website that was easier to edit and manage and that will grow in phases. Then to promote the website using search marketing.
The Project
Working with the ADR management team realityhouse was able to specify and deliver a sophisticated database-driven content managed website in just 6 weeks. This was followed by a Google Adwords campaign to drive new enquiries to the website.
The Result
A tighter, sharper, smarter ADR Group website that makes it easy to find appropriate mediators and also drive visitors to contact ADR. Internal metric plus Google Analytics have shown a strong uplift in visitors since the launch of the new website.
The Feedback
“As part of ADR Group’s programme of ongoing positive change and innovation in the field of ADR, we designed and launched a new enhanced, user focused website in under a two month time-frame. We worked closely with the team at realityhouse who once they took the initial brief understood what we wanted the site to achieve and they delivered this precisely to the specification. The feedback we have received since the launch has been extremely good and we have seen a steady rise in traffic to the site”.
Adrienne Halladay, Marketing Manager
ADR Group