In a world of social media and search marketing, Email marketing can often be left aside and forgotten. Yet it remains a very powerful channel particularly when you want to keep your name in front of clients.
So what are the latest trends that you need to appreciate when creating an email marketing campaign? We asked our email marketing specialist, Chrissie Towill to put together her thoughts.
Email on Mobiles
How many times do you open your email on an iPhone, Android, Blackberry or other mobile device? According to Knotice, 27% of emails were opened on a mobile in 2011 and the trend is growing.
Unfortunately this adds further complexity to coding emails and here are Chrissie’s 6 top tips on “how to create email campaigns in a mobile world.”
Images in Email
One of the major benefits of marketing emails is the ability to include images but according to a study by Merkle in 2009 only 48% of email recipients automatically see images in their emails. However by careful planning you can improve on this number and encourage people to download your images.
Here are Chrissie’s 6 top tips on “how to use images wisely in HTML emails.”
And remember social media
When you send your email – it’s an ideal opportunity to connect with the recipient on social media – LinkedIn, Twitter, Google+ or Facebook, so don’t forget to add the relevant icons onto your email.
If you’d like to know more about email marketing, please contact us to discuss.