Here’s where you’ll find our latest thinking…
Co-operative Legal Customer Service – Just how good is it? – Part 2
You may remember that back in November, I decided to test the Co-operative Legal Services by asking them to redo my will – the results were a classic example of how not to treat customers. But what happened next? The short answer is a massive improvement. After the initial problems making contact, my case was managed by…
How easy are you making it for prospects to buy from you?
In this guest blog, Jon Baker looks at some of the ways we make it harder for our potential clients to buy from us.
Does a one-size fits all approach to communications work?
Typically the simple approach normally reduces complexity and cost, and increases efficiency. However, there is one area, communications, where we advocate putting in extra effort to reap a higher return on your investment.
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