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In praise of IT Directors
As a digital marketing agency, realityhouse regularly bumps into IT Directors. They tend to be brought into marketing meetings at the last minute to technically approve a new microsite or app or to discuss links into a company’s CRM system.
To be honest, there always tends to be a sharp intake of breath around the table as the IT Director starts to speak – usually about security issues, timelines and the ongoing impact on workload for this the IT team.
However, in our experience, IT teams are usually incredibly helpful offering technical ideas and solutions that help us get things sorted and to put solutions in place. So I’d like to say a big thank you to the IT teams that we’ve worked with and to every IT Director who’s ever been invited to a marketing meeting.
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